Specially formulated violet pigment gently neutralizes yellow, brassy tones, leaving hair looking more even, natural and healthy. Free of damaging sulfates and parabens, Cool Blonde removes impurities from hair and scalp and reduces warm tones while not stripping or dulling color.
For best results, follow with Cool Blonde Conditioner by dpHUE. Use as needed to maintain an even hair tone. No matter your hair color, Cool Blonde Shampoo will have you keeping purple in, and yellow out.